Growing customer base is one of the primary missions of entrepreneurs willing to launch their own business websites. There are two effective ways to get a website today – using website builders or CMS platforms. While website builders allow creating and managing full-featured projects with no special skills required, CMS generally require the awareness of the major programming knowledge. They also imply hosting choice to store your website on. To make the right choice, it makes sense to review the best hosting providers and website builders to find out what they have to offer and what tools they use to help you drive new leads.
There is a great variety of tools out there that can attract new target customers. But unfortunately, in practice there is no “one-size-fits-all” solution. If you’re a business owner, it’s worth doing a research beforehand to check which one is right exactly for your site. The most popular lead generation tools are described below, along with their pros and cons. Read on to find your perfect one.
An online chat allows consulting site visitors in real time. Due to live communication, an online chat requires an immediate response to users’ requests. This aspect helps get target clients, but a trained consultant should always be there to engage them into the purchasing process.
- can be used on any site
- allows offering online consultations to clients
- helps engage clients into the dialog
- difficult configuration and installation on a website
- requires a qualified specialist
- it’s not easy to talk clients into purchasing during an online chat
Lead forms are a favorite tool of any marketer as they are an indispensable part of any landing page. The main objective of a lead form is to collect contact details of a site visitor, for example, an email, phone number and other data so that it’s further possible to reach out to that person and convert her or him into a client. Lead forms are pretty good at it.
- easy to create and set up on a website
- allows gathering clients’ contact information
- most suitable for landing pages
- not effective for products and services where customers choose from an individual set of parameters
A pop-up window is a good way to draw clients’ attention to let them know about special deals, offer discounts or subscriptions, and collect contact information. Note to self: this is a tool that should be used sparingly. Choose a good reason and timiting to show a pop-up window, otherwise it’s easy to overwhelm your site visitors. The design of such a window shouldn’t be intrusive, least of all frightening. Don’t ask people to subscribe to your newsletters just for the sake of it. Provide your clients only with the content that is important and beneficial for them. Then in return you may ask them to subscribe. In the right hands pop-up windows can yield fruitful results.
- suitable for any site
- easy to create and install on a site
- great to notify of a special deal or offer a discount
- not for a frequent usage
- improper content and design may scare off customers
Nowadays online calculators are considered to be the most effective tool for generating leads on business sites. Due to their potential to engage visitors, calculators have a positive impact on how the site ranks in search engines.
A calculator brings together advantages of other solutions — not only does it facilitate the visitor engagement, automatic generation of the quote, and collection of contact information, but also helps sell directly via a calculator. For example, you can design a calculator as a price estimation form and use it instead of a lead form, or you can even add it to a pop-up window.
- easy to create and install through an online builder
- help attract only target clients that are ready to make a purchase
- increase behavioral metrics as well as positions in search engines
- unites the features of a lead form and pop-up window
- helps visitors calculate the final price on their own
A wide range of sites and online shops take advantage of online calculators that help visitors do the calculation themselves and get useful info about products and services. These can be loan and mortgage calculators, calculators on the window installation, construction estimation forms, hotel booking calculators and more.
“Create a calculator for a website” search phrase gets a ton of hits on Google, that is in addition to being a popular job post on freelance platforms worldwide. It’s not for nothing that business owners look for specialists who can build calculator forms. This means a calculator is in high demand due to its ability to solve challenges of businesses.
Let’s look at how a calculator form is created for a site. Long gone are the days when it took the programmers to do the job. Currently, you don’t need to have coding skills or resort to professional developers, which depending on the type of the project may cost an arm and leg. The easiest way to achieve your goal is to do a calc form yourself through a uCalc calculator builder. You may want to create it from scratch or start with a pre-made template for your industry type.
Say you’re in the construction industry building sandwich-panel or log houses. First of all, you need to determine which characteristics you need to ask your customers to run the numbers and provide them with the final price. These might be pretty much different, for example, the width and length of the house, wall height, number of storeys, type of ladders, desired flooring, roofing and siding, additional buildings such as garage, porch or balconies, etc.
Once you’ve settled on the characteristics, go on and enter them into your calculator form. To add a field, just drag it from the widget panel on the left. Do the same to add all other elements. It’s easy.
Next, choose the background color, matching design and color scheme for calculator elements:
You may want to liven up your calculator by uploading a beautiful themed picture that will serve as a nice eye-catcher.
Place neat images next to elements and fields of your calculator to provide extra guidance.
You can position the elements not only below each other, but also arrange them in any order as you see fit, for example, in several columns by dragging theь with the mouse cursor.
To lay out characteristics and input parameters, the following elements are available: drop-down lists, sliders, checkboxes, radio buttons, fields, and more.
To make your form perform calculations, navigate to the “Formula” tab and specify your desired formula using the main math operations, as well as boolean expressions and nested results.
uCalc allows using as many formulas and calculation results as you want. If you’d like your calc not only calculate results, but also send you client orders, add fields where your customers will leave their phone numbers and emails.
Go to the “Button” widget settings and configure notifications (you can receive them yourself and send to clients too as an SMS or email).
Finally, you’re at the finish line. Here’s how your calculator may look like in the end:
The abilities of the uCalc builder don’t stop at that, though. If you’re looking for a custom solution through connecting scripts or want a truly unique look and feel, you can easily do that with the help of the “HTML Code” widget. Whether you create websites with uKit, you can embed the calculator directly from the builder’s interface. This would be a great plus for web studios and freelancers that do projects for their clients. Another advantage of uCalc is that a calculator you create with it can not only be installed on a site, but also available as a shareable link — just publish it on social media, send in messengers or in newsletters.
Calculators are a go-to solution virtually for any industry. Thus, it’s recommended to try them out in the first place as they may become an irreplaceable tool in the arsenal of your successful business.
To sum up, the best lead generation tool will depend on your goals and site type. If you need to provide instant consultation to your clients, choosing an online chat is the way to go. To collect orders, a basic lead form will suffice, whereas a pop-up window will be perfect for announcing promotions. A calculator would be the best way to bring all these together and make the most of the opportunities to solve the lion share of issues and multiply profit.