Various social media channels have cropped up, and it is becoming exceedingly challenging to make your presence felt consistently in all of them. This is reflected by the manner in which people communicate using these social media platforms.
Some of these platforms such as Facebook, LinkedIn, Google+ etc, are apt to express and share your innermost views and ideas, your future ambitions and projects. Some other platforms such as Twitter are better for including short snippets of content and information.
Images and visual means of communication too are gaining popularity. One such medium is Tumblr which allows the users to embed GIF files and stream videos in posts. Some networks like Vine, Pinterest, Flickr etc emphasize on images rather than text content.
You should try to maintain consistency while portraying yourself in all these different mediums, and for this you should have complete information about your image & brand. In other words, you should mainly focus on some important and vital areas such as:
- Values: the value of your brand must be reflected in your actions. The clients try to relate these values and associate with that brand whose values match their own. You should focus on quality. For instance, e-commerce websites should include a credit card processing system to simplify things for the users. Besides this, your focus on quality should be visible and evident in the brand.
- Mission: this should be the basic aim of your company. In other words, it describes the chief goal of your company like becoming a leading brand, offering worldwide service, etc?
Whatever you decide to do, the scope of your web design needs to be reflected into your social media.