Podcast Transcription for Content Marketing

The Internet has the power to transform any kind of method known almost for centuries. Transcription is not an exception in this case. If we look at Wikipedia the formal definition: the linguistic sense is the systematic representation of language in written form. Sounds pretty archaic and it goes back to the times when first written form existed. Now in modern times transcriptions are mostly associated with transforming an audio to a text.

You can ask why would I want to do that? Well, there can be many reasons, but the primary one is leveraging your content to your own advantage. Like for example, if you have your own podcast and you want to do a blog post based on the show. Instead of writing the blog post from scratch you can transcribe it, chunk it into pieces, and put it on your blog. You could think of this as a mantra – “produce content once – distribute it everywhere”. The main advantage of using this approach is of course saving time!

Podcast Transcription for Content Marketing

3 Ways to Repurpose Your Podcast Content with Transcriptions

Email Seriesand Newsletters

These days any website that has a goal of growing an audience has it’s own email list. This is still one of the most efficient ways how to spread information across your audience. Now when you produce additional audio content which can be a video blog, podcast or an online course – it can be transcribed into smaller pieces. Let’s take an interview podcast as an example. It usually has a predefined format that a host asks questions to its guest. We could have guest introduction stories, business success story and lessons learned from failures. Transcribe only these 3 parts and send them out to your email list 3 times. This means if you have a weekly podcast, you provide content to your subscribers 3 instead of 1 time a week and this would reach the audience that does not necessarily listened to your podcast. The same strategy could be applied to the blog post as well, increasing the chance of your site be indexed more often by Google or other search engines.

eBook

With the dawn of amazon and kindle self-publishing has been gaining popularity ever since, which skyrocketed the number of books that get released every year. Writing a book is a daunting task anyone can tell you that tried where hand doing it. These days video blogging is pretty popular. Someone can record a series about the journey around some Southeast Asian countries like Vietnam. If that content is pretty popular and useful, why not make a travel guidebook out of it? This is where transcriptions can help a lot. Sure you cannot make the book just by stitching together voice text, but it’s a lot easier to have it as a draft and just edit it out, than punching out 70 to 100 thousand words.

ProductInformation

This idea can be most profitable if done right. Though eBooks can be an information product as well, the approach to how it is created is quite different. Today information products are multi-billion markets. The purpose of an information product is to solve some specific problem that a potential customer has. As an example: “how to run a profitable hamburger restaurant business in Saigon”. Now the question where do transcriptions come into play here? Well, it all comes to how the information product is produced. One example would be recording interviews with 10 restaurant business owners to transfer the necessary “know-how” for running a successful venture in that niche then transcribing the most relevant parts and packaging it as an information product. The cost of transcription can even pay off with a single product sale depending on the price.

These days there are a lot of transcription services to choose from. It all depends on your needs. MyCast provides transcriptions exclusively tailored for podcasters with the content already prepared in HTML format suitable to post in a blog or any marketing purpose you have in mind. Sign up today to avail the 14-day free trial on transcription services!

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