Discover how to engage people through great email marketing practices
The importance of quality content.
Whether you are aiming to share sales material, entertainment, or information, it is very important to provide actual value. Readers need an incentive to keep opening their emails. If you deliver junk consistently, they will learn to avoid your email, and they’ll hit their spam folder really quickly. If you want to prevent your emails from going straight into the bin, you need to work hard on the content. The best thing you can do is to spend some time researching your customers. Learn about them, see what gets them excited to keep their interest high. Share free tutorials, newsworthy content, and other catchy material with them. These are usually amazing ways to retain a strong following and drive more traffic to your website.
In addition to that, you can also consider doing some research. What are your competitors doing? Many clever marketers have specific email accounts, that they use to sign up to email lists from their competitors. This way, they can see what competition businesses are doing, and come up with an email strategy that would match or exceed the work of their competitors.
If you don’t provide actual substance, your email won’t be able to appeal to people.
The importance of a call to action.
Amanda Palmer, the charismatic author of “The Art of Asking,” has discussed the idea of engaged people very eloquently. You can do an amazing job and create the best content ever, but you shouldn’t be afraid to ask people to take action. As the name might imply, a “call to action,” or CTA, will help you accomplish that. This is an amazing way to remind email recipients that they can support you in many ways. This is a good opportunity to address your readers directly, after your quality content (the one you worked so hard to create) is fresh in their minds. Whether you are directing to an e-commerce website or asking them to subscribe to your blog, a call to action is all about maximizing the efficiency of your marketing efforts.
Create a sense of exclusivity.
It’s important to make your readers feel special. When they receive your email, they need to feel like they are about to receive valuable exclusive content. Come up with interesting ideas and concepts. Instead of just checking the trendy stories out there, come up with something new. There are many ways to come up with original content related to newsworthy stories. For example, you can interview someone for a unique comment, or find clever ways to connect a trending topic with another – For instance, a well-known clothing company recently realized that “Star Wars” was a very trending topic due to the release of a recent episode of the franchise. They cleverly wrote an article about the links between Star Wars and 70s fashion, promoting their retro line of clothing at the same time!
Manage your workflow
Clever email marketing is not just about creating effective content. It’s also about managing your workflow. Clever automated software, such as EMMA, is designed for that purpose specifically. With the help of mass post-editors, coming up with good emails will be a lot easier, since tailoring your content to every recipient will be much easier.