As a social networking site, Tumblr is a great platform for blogging. One of the reasons why it’s such a great platform when you’re just getting started is because it’s free, which means there is no barrier to entry, despite the fact that it’s still a very social site. Something else that’s great about Tumblr is that you can garner attention from others by becoming active on the platform. In fact, the more active you are, the more popular your blog will become. Learning how to start a blog on Tumblr is quick and easy. The tips below can help you get started on your blog in very little time.
1. Name Your Blog
You should create a name for your blog that aligns with the type of content that you’ll create. A good thing to do is think about some of your favorite blogs to get an idea of the kind of name that will work best for your Tumblr blog in the long run. More importantly, you should create a list of keywords and choose a blog name that includes a keyword that aligns with your blog niche or focus.
2. Choose a Topic for Your Blog
While it’s possible to have a successful blog that’s general, it’s far better to choose a topic for your blog. For instance, you can create a Tumblr blog focused on health, beauty, technology or some other topic of personal interest to you. This is by far the best way to grow your following.
3. Select a Blog Theme
There are many theme options for your Tumblr blog. You should choose a theme that aligns with the topic of your blog. Make sure you choose a theme that’s aesthetically pleasing and easy for visitors to navigate.
4. Learn About Tags
Tag words are used on Tumblr to ensure people are able to find you. You should learn how to effectively use tags and apply them consistently once you’re familiar with how they works. Note: They are basically keywords that will show up in online searches, which is how people interested in the topic of your blog will find it.
5. Create Engaging Content
While all of the elements already discussed are important, the priority for your blog is creating content that’s engaging. You need to write blog content that people will actually want to read as opposed to just adding content that has the right keywords. Focusing on the technical aspects of a blog is a big mistake that a lot of people make when blogging on many different platforms. Learning how to start a blog on Tumblr includes learning how to drive traffic to your blog with interesting content.
6. Engage with Your Followers
Social media is about being social, which is one of the reasons why engaging with your followers on Tumblr is important. Simply put, when you engage with your followers, they are much more likely to return to your blog when you post new content. In fact, social media metrics used by leading brands are focused on the amount of consumer engagement that exists. That’s because engagement is linked to profits.
7. Make Your Posts Dynamic
There are a greater number of people that expect to see a video in a blog post. Fortunately, with Tumblr you can upload images and videos. This matters because your posts should be dynamic if you want to optimize engagement. While it certainly isn’t a requirement, it’s a best practice for those that have a lot of followers that engage with the content they post regularly.
8. Comment on Other Tumblr Blogs
Part of the process of building your Tumblr blog includes engaging with other Tumblr blogs. When you take the time to engage with other bloggers, it positively impacts the ranking of your blog. This is something that should not be taken for granted. It’s a good idea to carve out time for the purpose of engaging with other Tumblr blogs that are of interest to you.
9. Create a Blog Strategy
Last step on how to start a blog on Tumblr is to have a strategy. By developing a strategy for growing your blog, you have a better chance of achieving success. This includes creating a list of topics and having a schedule that specifies the days and times you will post. While this might not seem like a big deal, loyal followers will appreciate consistency.
If you’re a new blogger, a Tumblr blog is the perfect way to jumpstart your blogging career. While there’s a lot of work involved, it can also be a lot of fun.