Millions of people are on Instagram, which makes it a great platform on which to start a blog. Another reason why it’s a good option is because you can establish an Instagram account for free. Although many people launch a website to start a blog, Instagram is an option that’s worthy of consideration for many reasons.
The biggest reason is the sheer number of people that use the platform on a daily basis. It’s one of the easiest ways to start blogging, which is part of the appeal for beginners. Learn how to start a blog on Instagram in very little time with the tips below.
1. Establish an Instagram Account
If you don’t already have an Instagram account, the first thing you should do is establish one. It’s easy and only takes a few minutes. Although you can establish an account quickly, you’ll want to take your time when choosing a username because it will be important down the road.
Even though you’ll start out without a huge following, that will eventually change and you’ll want to have an Instagram name that’s easy to remember. It should also align with the purpose of your blog. If you want to go the safe route and choose something that will never change, you can always use your name. The decision should be part of your branding strategy.
2. Identify Your Niche
Something else that you’ll need to do before starting a blog on Instagram is find a niche. In other words, you need to determine your focus and identify your target audience. While you can certainly have a blog that isn’t specific to one topic, you’re more likely to build a following if it resonates with people and that usually requires a niche. For instance, you can have an Instagram blog on health, beauty, lifestyle, food, motivation, exercise and many other topics.
3. Add an Interesting Bio
When people land on your Instagram page, one of the first things they’ll see is your bio. Since there isn’t a lot of space to add information, you’ll need to ensure the details are meaningful. In other words, people that land on your Instagram page should know what it’s all about by reading your bio.
4. Upload Captivating Photos
When you think about Instagram, one of the first things you probably think about are images. That’s because amazing images are posted on the platform. There are people who literally travel around the world to take photos that are posted on Instagram and other social media platforms.
The nature of your blog will dictate the type of photos that you post. Without a doubt, the success of your Instagram blog will depend on the quality of the photos. Fortunately, you can curate images from different sources online and take photos using your smartphone or camera.
5. Master Use of Hashtags
When learning how to start a blog on Instagram, you’ll also need to learn how to master the use of hashtags. That’s because hashtags are how people will find your blog. It’s amazing when you think about the fact that two decades ago the term ‘hashtag’ for social media purposes didn’t even exist.
Now everyone knows what a hashtag is because it’s an important part of building an online following. Simply put, mastering hashtags is about understanding how to use keywords every time you post something on Instagram.
6. Develop Blog Posts
Next step on how to start a blog on Instagram is to develop Instagram blog posts. This is a process that requires practice to get really good at it. What has worked well for most people is being authentic. Posting something on Instagram just because it’s popular isn’t the best strategy. If you really want to stand out, you must be original.
In fact, that holds true for just about anything you do online. Another aspect of developing Instagram blog posts is using geotags, which serves the purpose of letting people know where you are located in the world. Although it seems like a small thing, it’s of interest to many followers.
7. Post Instagram Stories
There are people who have been on Instagram for years and started to feel stagnant until they implemented use of Instagram stories. When learning how to start a blog on Instagram, start out using Instagram stories because it can help you better engage with your followers.
Although you’re just getting started, you should feel excited about this new journey. Time tends to go by quickly if you post on a consistent basis, which means you’ll have numerous posts on Instagram before long. Congratulations in advance!