If you’re questioning how to get backlinks from Wikipedia, you may also be questioning why you would bother?
I’ll start by telling you that since Wikipedia has dominated the internet, it’s in your best interest to acquire some backlinks from them! Also, because Wikipedia is a nice, reputable source, search engines are more likely to consider your links valuable. The result being that you’re listed higher up than someone who, let’s say, has no Wikipedia backlinks. So, it’s a great idea to get yourself backlinks from Wikipedia, but, how? It’s not an easy process. It’s not a quick process. But the end result is very rewarding.
How to get Backlinks from Wikipedia: Actionable Tips that Work
The easiest way is to be a Wikipedia editor. This requires having an account, and an excessive amount of expendable time. What you want to do is go around to different Wikipedia pages, and provide quality edits. This means, don’t just edit things randomly. Do research, and provide missing information where “citation needed” might be seen. Including article references on Wikipedia pages that have none is a great way to provide quality edits. But, you don’t want to go around just adding links, and you don’t want to add irrelevant links. Keep a comfortable mixture between research, and linking. The reason you want to maintain quality performance is, firstly, to keep your internet footprint clean. You don’t want to be a pain in the neck now, built a great website, then have someone come to you and say “weren’t you that pain in the neck?” Another reason is the other Wikipedia editors will be watching the edits you may. You’re likely to find yourself reported that way.
Now you may be asking, why bother with all that work? Where’s the payout? Alright, let’s say you’ve been a great, quality editor on Wikipedia for a few months (or even a few weeks). Now it’s time to start suggesting your own business/brand/website. Now you can add your own link on a Wikipedia article that’s relevant to the service you provide, or what you do. Obviously, again, you want quality, not quantity. It doesn’t matter if you post a link on every single Wikipedia page, because another editor will come and erase every one that isn’t relevant. But if you have a quality website hosting site, for example, and you add your link to a Wikipedia page about web hosting, no one is going to complain. Then, many people in the market for your service will see it too. After all, how many times in a typical week do you find yourself on a Wikipedia page for something? Exactly.
In fact, when you’re a trusted member of the community, there’s a tool you can use. It’s called WikiGrabber. With this tool, you can enter a search term and bring back every Wikipedia page about that subject. So, if you’re in the business of greeting cards, you can search greeting cards. This gives you a collected list of places that you can now link yourself on! Again, I stress that you should maintain relevance. Don’t link your greeting card company on a fishing technique Wikipedia page. You’ll just end up looking silly. But, if you have a quality product/brand/business, there’s nothing wrong with wanting it shown to your target audience.
A lot of people ask me, “how to find Wikipedia dead links” or to suggest a Wikipedia dead link finder. You know why? They want to find broken links similar to their niche and replace it with one of their own. Well you can just type the below entry in Google to get the information that you are looking for.
Wikipedia.org [keyword] + “dead link”
Just replace the [keyword] with your keyword.
This broken link building technique may get you easy backlinks, but remember what we discussed earlier. Be Relevant and add value to Wikipedia.
Of course, if you look this up, you may come across people who tell you to just make an account, and edit a bunch of pages. Forgetting entirely about relevancy and quality. Ignore those people. They are not looking out for the long-term interest of your business/brand. The old saying “slow and steady wins the race” is especially applicable to any SEO (Or in this case Wikipedia SEO). After all, you’re looking for long-term, quality, backlinks. So make sure your contributions are the same quality.
Do let us know your thoughts in the comment section below.