As you get ready for your animated video flight, you want to ensure that you will get the best out of it. Apart from hiring the best-animated explainer video company, there are still many ways you can do exactly just that.
Be at a Consensus With Your Goals
Everything starts with a purpose. If you want to discover the metrics that you have to pay attention to, there are some things that you have to identify first. Determine your target audience. Who would you like to get attracted to the product? Is it a she or a he? What is the age group? What do they do for a living? Prior to creating an animated explainer video, you have to answer all questions regarding your target audience in a mere snap of a finger.
Next, you have to set an aim. What’s your reason for creating the video? It could be because you want to educate the audience or you want to attract visitors to your site or maybe you just want them to realize that your product is the best that they can ever get. Setting a clear objective helps you track if your marketing strategy is successful or not.
Evaluate Based on Your Marketing Goals
Does your video contain a link to your site that serves as a call to action? Does the video talk about a conversion like signing up for the newsletter or downloading the eBook? If yes, you have to look closely at the results as these will provide you with a good idea if the animated explainer video you created does help with your objectives.
Search for Results in Other Publishing Platforms
Chances are you also post your videos on social media. This is how easy it will be for you to measure the engagement rates by simply checking the comments, likes, shares, or other kinds of interaction within your post. How will it stir the engagement? If you are in dire need of a good solution and you found the video which points exactly to the answer, this can be considered as a great blessing. When a certain video manages to touch you, it is only natural that you will comment on it, like it, or pass on the word through sharing it. This reaction that will come your way will e babe to help in gaining insights on the perception of your audience about your video.
You will also be able to do a quick comparison by adding the video to your site and checking its analytics in relation to the value of those before you added the video. For example, bounce rates can change a video’s success as these reveal the number of visitors that enter your website and leave right away. A low bounce rate only means that your video was able to keep your viewers hooked that makes them want to navigate more.