Free Backlink Generators: Good or Bad for SEO?

What are backlinks? Links from external sites pointing to your own website or blog can be called backlinks. These are inbound links that help the search engines to crawl your content as well as influence the search results. But why the discussion on free backlink generators, you may ask. Read on.

Backlink Generators

Each individual who is aware of Search Engine Optimization knows the advantage of backlinks and how it is an important ranking factor for search engines like Google and Bing. Now, I have emphasized a lot in my previous posts that one should not solely concentrate on building backlinks to gain search engine position and traffic. But then, it also doesn’t mean that you don’t pay any attention to it at all. Today, search engines prefer quality over quantity. Thus, a single quality backlink will have more weightage age than 10 low-quality links. This has been proven by the recent changes in Google’s ranking algorithm. Due to low quality (call them black-hat SEO) links, a lot of websites lost their position in Google’s search results.

That brings us to today’s discussion on the free backlink generators.

What are backlink generators?

These are software that uses automated scripts designed to submit the URL of your website or blog to tons of web directories, forums of websites that accept free submissions. So, these generators compare the content of various websites to your seed URL and place an inbound link on such sites. There are a lot of websites that offer this service free of cost and they are pretty easy to use as well. You just need to provide the URL and click on the submit button and BOOM! The creation of a free backlink starts.

Why are backlink generators used?

For one simple reason – it saves time. Let’s take an example.

You have created a new blog and have published a few posts. It is highly unlikely that your blog will be discovered by Google overnight and you will be promoted to Google’s first page for your keyword. Also, you won’t get a lot of visitors until your blog is discovered by the ‘real’ people. So, to boost organic traffic and gain search rankings on Google, Bing or Yahoo, you can create a few backlinks to your blog posts.

When you start building backlinks, you normally visit a few sites in your niche and read a few blog posts. You can drop in a comment on the post if you like it and can leave a link to your website. This is the most ethical way of building backlinks. Or you can just hire a marketing or SEO agency and let them do the link building for you.

Both the procedures are time-consuming and there is a cost associated with it. And that’s the reason people prefer to use the free backlink submitters for link building in a short span of time without incurring any cost.

Are free backlink generators good or bad from an SEO perspective?

For obvious reasons, using backlink generators is a BAD SEO practice. Why? you may ask. Let us look at the following pointers.

1) For starters, all the automated backlinks are created in a very short span of time. With Google’s Penguin update, these links are considered spammy. Why? Because they are not natural and are created in abnormally quick succession.

2) Almost all the links are from sources that don’t have any authority. Most of these websites are not updated frequently and have a very low Moz score. Remember, as mentioned above, authoritative links are the way to go in modern times.

3) The backlinks are not relevant. Getting a ton of links from external sources that are not relevant to your niche may not yield any benefits. It will only point out the fact that these links are purchased or created through black-hat techniques and are bad from an SEO perspective.

4) Most of such links are no-follow. Only do-follow links pass link juice

So, the verdict is pretty clear. Free backlink generators are a strict NO. You should emphasize creating quality, sharable content that will gradually bring traffic as well as natural links to your website or blog. And of course, you can always use the other ‘ethical’ link-building techniques. I hope this post was helpful for you guys. Do let us know your thoughts in the comment section below.