What are Backlinks and the Advantage of Backlinks

Link building and backlinks are very important aspects of building a successful blog, if not the most important. Today we are going to discuss all about backlinks and the advantages for backlinks

Backlinks or backlink is an SEO (Search Engine Optimization) terminology and can be defined as an inbound link to a particular website or a web page. The advantage of backlinks is that they help in determining the reach of a website and thereby its popularity. Most importantly, the number of backlinks or inbound links that a website has plays a vital role in gauging the website’s search engine ranking.

What are Backlinks

When I started Techcloud, little did I know that other than unique and original content, a lot of other things are involved in building a successful blog. One such important thing is building backlinks. Today I am going to share with you guys all the know-how of backlinks and the advantages of backlinks. We do have a lot of websites on the internet that will provide you all the information that is required on SEO and backlinks, however very few articles actually want readers to take home something from them. Since, Techcloud is a no-nonsense website and only aims at helping people, I am sure you will definitely take home something from this article and I sincerely hope that after reading this article you will find your time well spent.

Coming back to the advantage of backlinks

How do you think Google and the other search engines measure a website’s rank with that of the other’s? To be honest, there are various factors but backlinks are one of the most prominent one’s. Google PageRank is a very good example why backlinks are so important. Let’s take the example below to make this clear.

I have a website ABC.com. Another website XYZ.com links to my website ABC.

In the above example, Google will only see one thing that matters. It sees that the website XYZ is giving ABC a vote, a +1 if you will. In other words, website ABC gets a +1 from XYZ. So this backlink will be treated as a positive vote for my website ABC.com. More the number of positive votes that you have, more positive impact it has on your PageRank. Also, having more backlinks for your website directly results in the reduction in time taken for you web pages to get indexed.

Advantage of Backlinks

To summarize, below are the most important advantages of quality Backlinks:

1) Higher search engine rankings.

2) Higher page authority.

3) Widespread website reach.

4) Faster Indexing by search engines

In short, the PageRank sums up your website’s reach, popularity and it’s ranking in various search engines. And now we know the impact that backlinks have on the PageRank. Also, when we talk about backlinks, we come across two more terms very often – Dofollow and Nofollow. Do read our detailed post on What is Nofollow and Dofollow

I hope this article was helpful for you guys. Do let us know your thoughts in the comment section below.