Whether you have a site for a school, law firm, e-commerce or anything else, you need people to be able to find you – and find you easily. You need to rank top in the search engine results to improve the chances of somebody visiting your site. It is unfortunate that there are only a handful of people who understand the importance of SEO.
Today I want you to be among the few people who understand the power of search engine optimization by telling you about seven SEO secrets that not many people are aware of.
After reading these secrets, you will become a champion of search engine optimization. You will be able to promote your site and expand your standings in search results. Here are the tricks.
1. Good headlines
For an online marketer, a headline that chases people away from your site is a time bomb waiting to blow off your online dream. Good headlines are like oxygen for any site since 80% of visitors read the headlines while only 20% will go ahead and read the content.
A good headline should be catchy, contain numbers, should have an adjective and of-course your target keyword.
Experiment with different formulas to find out which one works for you.
2. On-site SEO
Many people concentrate only on the main picture. Be different from them and optimize all of the little SEO details. Make sure that you use your address, name, and phone number throughout your website. You may want to include your city, town name and state in the content, meta description and title tags.
The website platform you choose should use the schema local mark-up. This makes it easy for the search engines to identify you and your brand.
3. Optimize your website for mobile
Many people are using their mobile phones to access the internet. If your site is not optimized for mobile devices, you will be left out, as many people will not be in a position to access it on their phone.
4. The difference between local SEO and national SEO
The elements that apply to both national and local SEO include on-page factors, indexing, listing optimization, social, great content, and backlinks. The local SEO has additional element such as name, address and phone number.
5. Awesome content
Great content is like a magnet that attracts readers. Develop content that educates, informs, and engages consumers who visit your site. Any person browsing for information on the internet expects value added experiences. Give them exactly that.
6. Understand consumer intent via keyword research
Many people overlook the importance of keyword research. The right keywords bring that right consumers to your site via search. It acts as a filter, selecting only the group that you care for and eliminating those who will never be your consumers.
7. Be the red horse among black ones
Finally, be unique. Give what your competitors are not giving the willing consumers and you will stand amongst the multitude. These SEO Melbourne secret will help you stand out from others and realise your online dreams.