Every search on the internet brings up results based on keywords. Keywords also affect the ranking of your website. The right keywords can build a great viewership. It’s good to get viewers to your website, but it’s better to get the kind of viewers you’re looking for. Viewers who will have some sort of interest in what your website offers because it was what they were looking for. So, it’s important to make sure you’re using the most effective keywords for your field. There are many methods for choosing effective keywords to grow and strengthen your business. Let’s discuss a few important keyword research tips for beginners.
Keyword Research Tips
The first step in keyword research is the part of marketing research. You need to look around and find out what keywords your competition is using. You need to know what keywords are the most popular in relation to your field. While it’s tempting to just choose the most popular keywords of all fields, you’re going to disappoint visitors if your keywords have nothing to do with your website. It’s like advertising a baseball game to have a jazz concert. You won’t be attracting the right audience at all. You need to properly advertise yourself to reach the right type of viewers, as mentioned.
Market research can come in handy for more than just finding out what the most popular keywords are. It can come in handy for evaluating the market too. You can see the popularity of your field, or the demand. You can see the fluctuations in the market. Then, you can even predict what the market is going to look like based on previous rise and falls. Through the proper keyword research, you can come to understand the needs of your customers more. This allows you to adapt with the market, instead of being left behind when the shift starts. It’s also a good idea to figure out what your target audience is. That means, who is looking at your website and who isn’t. You’ll be able to get a better conversion rate if you know who you’re trying to convert.
It’s important to know the value of the keywords you choose as well. While most search engines can turn out the most popular phrases searched, they can’t tell you how much traffic that’s likely you give you directly. So there’s a basic process for figuring out the worth of your keywords.
Relevant Keywords: First, as mentioned, you have to make sure your keywords are relevant. The users need to find what they were looking for on your website. Then, you need to figure out if your readers are happy with what they find. You need to know if there’s a reward (purchasing a product, signing up for a membership, etc).
Search The Web: This fits in with market research. You want to search your keyword choice in any search engine. Then you will be able to look at the results. You’ll see how your competitors rank in order. This will give you an idea of what keywords are most common. It’s also useful to know that the more ads you see on a search result page, the higher the value of the keyword.
Sample Campaign: This is useful, especially if your website didn’t rank. You can use Google AdWords or you can even use the Bing equivalent, AdCenter. This process buys you “test traffic”. It can track the impressions of your website, and the conversation rate. It bases the collected data on the past 200 or 300 clicks made into your website. This can help you figure out the value of your keywords. For example, we’ll say that you had about 5000 website impressions, and 100 of those impressions actually visited your site. Then, we’ll say 3 of them converted (meaning made a purchase/registered/etc) for a profit of $300. Based on the keyword you chose, and basic mathematical factors, that keyword is worth $3 to you and your business.
SEO: This is the most useful tool in figuring out the value of a keyword. The process involves experimenting and improving the content on your website. Improved content means you’ll have a higher ranking. Higher rankings mean a higher conversation rate. There are many tools that are freely available to you to accomplish this optimization.
Understanding Demand of the “Long Tail”
It would be fantastic to have a keyword that gets thousands of searches a day. Even hundreds would be nice. But the popular search terms only make up an approximated 30% of overall searches. The other 70% of the searches are unique. These are considered the long tail of a search. Here, you will find millions of completely unique searches. Sure, they’re only searched a couple of times a day, rather than thousands. But over all, these are the majority of the searches.
The reason understanding long tail keywords is so important is that they actually have a higher conversion rate. These searches are looking for something specific. For example, someone who is searching “shoes” on the internet may not be deciding to make a purchase. Someone who searches a particular size and brand name is looking for something specific. If they find that something, they’re likely to buy it right away. So it’s important to understand the demand. Unfortunately, there’s no method of predicting these types of keywords, like there are for the more popular terms.
There are many resources available to help you better understand which keywords are in higher demand. The most popular option is Google’s AdWords Keyword Planner. Since Google is leading search engine, it makes sense that they would have the best idea of which keywords are searched most commonly. The AdWords tool is particularly useful. It suggests keywords and can even provide an estimate on how many people search them.
Keep in mind that it’s an estimate, and, the results for most search terms are actually much lower. Especially when you take into consideration the conversion rates. But, it’s a great place to start to try and find yourself the best keywords. Then, make sure you’re putting those keywords to use on your website, and it’s content. It’s also a useful tool to make sure your keywords stay relevant.
Keyword research can be difficult. It can be tricky to find the best ones to grow your business. But that’s exactly why so many SEO tools exist. They are a vital part of the process, and can really take a lot off your mind. As long as you know who to target, it should be much easier to work with your keywords to optimize your business.