12 Step Checklist for Content Marketing After You Publish a New Blog Post

You have written a great article for your blog and you are super excited after hitting the ‘Publish’ button. But have you gone through the checklist after publishing the new post?

This checklist that I am talking about contains a 12 point plan that you ought to follow religiously after publishing a new blog post every single time.

Great content can also go unnoticed

Even though you have written an epic content, only a few of your RSS and email subscribers will be aware of it. We often think that hitting the ‘publish’ button will bring in a lot of readers immediately. But let’s face it, it’s not that easy. That’s the reason blog post marketing has so much importance.

how to promote your blog

Search engines will definitely find your content and then it will fight with thousands of other pages on the same topic for search-engine position. You can solely rely on search engines and wait for the traffic to flow, or you can go 12 steps further by following the below checklist each time you publish a new blog post.

Call this a content marketing strategy, or blog promotion. But I can assure you that it will give you great results. Let’s start with the checklist.

1) Read the post all over again

You might be thinking that why should I read the post AFTER I have published it? I am sure you guys check the grammar, formatting and the other important stuff before you hit the ‘publish’ button.

Let’s take an example.

You just cleaned up your room. Don’t you give one final look at it and give yourself a pat on the back after you are done? If you don’t give your room one final look, you will keep on thinking that you could have done better.

Read your blog post again after you publish it. If you enjoy reading it again, so will your readers.

2) Internal linking from older posts

I know that we always make it a point to link to our old posts before publishing a new post. You can do the opposite as well.

If your content is doing good, you are certain to get good traffic for your older posts. Once you publish a new post, you can go ahead and check your archives and find out relevant content to drop in a link to your new post. This not only improves your SEO score, it also improves the reader engagement.

Also, another great way to interlink is using your readers comments. I figured this out when reading some great articles at Nopassiveincome. Erik uses this amazing technique to interlink posts. You can find tons of relevant keywords in comments that your readers drop on your blog. Try using the same method as above and interlink new posts from your old ones.

3) Schedule new posts

Scheduling a blog post instead of publishing it has a few benefits. You can schedule the post based on your target readers geography so that the post gets maximum exposure during the day.

Also, scheduling a new post gives you the opportunity to garner a few social shares and likes before sending out newsletters, if you are using an email service or feedburner.

4) Use a URL shortener

This comes in very handy especially for sharing content on Twitter. Three reasons for shortening the URL:

  • You can write a real catchy title followed by the shortened URL which creates a bit of suspense.
  • Great for sharing on Twitter which has a limit of 140 characters.
  • Clicks on your shortened URL can be tracked for analytics.

I prefer using Google URL shortener for this purpose.

5) Share your blog post on social media and social bookmarking sites

This goes without saying. You should definitely leverage social media to promote you blog posts. You should however be mindful if you are using a lot of different platforms as the blog promotion strategy varies across different social media platforms. Because of this reason you should try to avoid using the generic auto-sharing tools. Follow the below strategies to promote your blog posts on different social media platforms.

Facebook

On your blog’s Facebook page, try to describe what the post is about and explain how is it going to help your readers. Since these people have ‘liked’ you Facebook page, they will look forward to something that will benefit them.

Add a little personal touch to the blog posts that you share on your wall. Since this will be mostly viewed by your friends and family.

Twitter

Try to attach a relevant image for the blog post that you are tweeting. This makes the tweet more appealing and draws more attention.

Google+

This is a great platform to promote your blog post. You should join relevant communities on Google+ according to your niche. Be active, share your knowledge with members and you can post a link once in a while which will be received well by the community.

LinkedIn

Try to make the headline more professional when sharing content on LinkedIn and let people know the benefits of reading the post.

StumbleUpon

This is another great source for blog promotion after you have hit the publish button. Submit your link in relevant categories with relevant tags.

Pinterest

Create relevant boards to pin the images on to. Also, include a catchy headline and don’t forget to add a link in the pin.

Reddit

Reddit has the potential to drive thousands of visitors to your blog and it is one of the best places to promote your blog. However, you need a good strategy for blog promotion on reddit. Do not try to submit links only from your blog. Promote good content from other blogs as well. Also, participate in discussions and reply to comments.

Try to share something helpful and pick a relevant subreddit to drop your links once in a while.

6) Set up automatic pinging on WordPress

There are a number of websites that allow you to notify or ‘ping’ them as soon as you publish a new blog post. To set up automatic pinging on WordPress, go to Settings > Writing and scroll down to Update Services. Here you can enter the URL’s of the popular pinging services mentioned below.

http://ping.feedburner.com/

http://rpc.pingomatic.com/

http://www.octora.com/add_rss.php

http://blogsearch.google.com/ping/RPC2

http://api.moreover.com/RPC2

http://api.my.yahoo.com/RPC2

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://www.blogdigger.com/RPC2

http://www.bloglines.com/ping

http://rpc.twingly.com/

http://rpc.icerocket.com:10080/

http://ping.syndic8.com/xmlrpc.php

http://www.wasalive.com/ping/

http://ping.weblogalot.com/rpc.php

http://www.blogpeople.net/servlet/weblogUpdates

http://ping.myblog.jp

http://ping.bloggers.jp/rpc/

http://bblog.com/ping.php

7) Comment on blogs and forums with similar topics

This is the best way to promote your new blog post and share it with like-minded people. Be mindful though. There are some unsaid rules for blog commenting and forum discussions.

  • Always provide helpful and valuable comments.
  • Develop relationships and build a following.
  • Be genuine and express your viewpoint in a non-promotional way.

Trust me, you will enjoy interacting with awesome people on such forums. Once such amazing forum is Aha!NOW where you can meet like-minded people, build relationships and help each other.

Here is a nice guide on blog commenting.

8) Replying to blog comments

Readers comments on your blog post don’t come easy, unless you have a very popular blog. When a reader drops in a comment on your bog post, it shows that they enjoyed reading the article. It is your responsibility to reply to comments as soon as you can.

Replying to your readers comments show that you like interacting with them and take the feedback positively. This will encourage other readers to leave comments as well.

9) Thank people who share your content

A lot of people forget to thank people who are sharing your content on social media. These people play a huge part in promoting your content and the least that you can do is to thank them.

Try it, it feels good :)

10) Email broadcast/Newsletter

If you are into email marketing, you can send an email to your list informing them about your recent blog post. People who have signed up for your blog updates are genuinely interested in what you write and they will certainly appreciate being the first ones to read your latest post.

You can draft an email from scratch with a brief introduction to the post along with a link. Or, you can automate this if you are using an email marketing service that facilitates this.

11) Email/Forum signature

Another handy technique for content marketing is by adding your latest blog post in your email signature. Also, most of the forums allow you to put at least one signature with your replies within the forum. You can leverage these opportunities which work great for blog promotion.

Anyone who reads your emails or a thread that you have started in a forum will notice the signature, which creates an opportunity to attract more visitors to your blog.

12) Review the results

When you have worked so hard in promoting your content online, it becomes very important to take a look at the results. By checking the number of social shares, retweets, stumbles or votes on reddit, you get a pretty decent idea about how your blog post is being received and what are the visitors saying.

This way you can figure out how to proceed.  You can also tweak the post and make it even more interesting based on the feedback.

If you follow the above checklist after publishing a new blog post, I am certain that it will do you a lot of good. The important thing is to help people with your content and your audience is bound to grow. Your site will get visitors, social following will increase and this will help you in marketing your content in the future.

I have created a PDF version of this checklist for you. Feel free to download and take a print out if you’d like.

Content marketing checklist after you publish a blog post

I will be waiting to hear your feedback on this post. If this post was helpful to you or taught you something new, do share it with your friends.

Comments

  1. says

    Generating new traffic is a tricky yet a very important step in creating a successful blog. Once you have created enjoyable content you have to get it out there and market yourself without overwhelming current readers. You’ve made steps that most wouldn’t naturally think of using subtle professional changes with the URL and social media specifics. These steps, followed, will help get some great content out there.

    • says

      Hi Brian,

      Great to have you here. It is really important to try different things for content marketing. Writing great content is just 50% of the work done. The remaining 50% is the marketing part. If you want to be successful with your content, you need to achieve the 100% target.

      Thanks for the great feedback.
      Arpit Roy recently posted…How to Take Great SelfiesMy Profile

  2. says

    Hi Arpit,

    In all honesty, I was very surprised by this article. Good information, in particular about pinging the sites to let others know you’ve just posted to your blog. That is a great piece of information.

    All of the other 11 are great too including responding to people’s comments and interacting with them.

    Great job.

    Regards,
    Barbara
    barbaracharles recently posted…The Three Laws Of BloggingMy Profile

  3. says

    Hi Arpit.

    Thanks for discussing a very important topic.

    I agree with all that you have written and these are great strategies that one should use after publishing a post. I do however would like to know how pinging services can boost traffic. Isn’t it harmful to have too much pinging service to notify especially when you want to make updates to the same post.

    Thanks for sharing
    ikechi recently posted…14 Things You Will Learn From People Who Drive You CrazyMy Profile

    • says

      Hi ikechi,

      Pinging is recommended only after you publish a new content on your blog. WordPress is optimized for this purpose and you can add additional ping services if you want to.

      Pinging a server too often is not recommended as you can be blacklisted by blog directories. You can use use Ping Optimizer services to limit the pings when you update a particular blog post.

      A few pointers how pinging services can boost traffic:

      1) Few of these website add your blog to their directories
      2) You might be listed in the ‘recently updated’ blog list of those websites and will get a one-way link
      3) Your pages are indexed faster by search engines.

      I will try to cover this topic in more detail in a new post.

      These were a few things to do after you have published a new blog post. Thanks for stopping by.
      Arpit Roy recently posted…How to Take Great SelfiesMy Profile

  4. says

    Hi Arpit,

    Wow! What a wonderful post this is! I completely enjoyed reading it and at the same time found it helpful too.

    Reading post after publishing it helps. Some errors can be found in the re-reading. This might facilitate some alterations as well. It is better to correct mistakes ourselves by reading our own posts again and again than let others do this job. 😛

    Thanks for highlighting internal linking in the post. This is something I always ignore. And I love the idea of Erik sir of linking older posts in the comments. I used to think those are ads. haha. 😛

    You are right on using URL shortener. They not only allow you to track the link engagement but also helps you to write longer sentence in the tweets.

    I love StumbleUpon, Twitter and Google+, they bring so much traffic. But I have read people saying StumbleUpon may be the cause of higher bounce rates. Is that true Arpit? Would you mind guiding me on this?

    I agree to you that blog commenting and participating in the forums helps a lot. Oh my God! Thanks for mentioning my post. It means a lot Arpit. Thank you so much. :)

    Thanking people for the share is a must. I am glad you stressed on it. I usually write a thanking tweet/comment and reciprocate the support/shares. And it works like a charm. This creates a mutual feeling.

    Thanks a lot for sharing this post. I completely enjoyed reading it. 😀 Keep writing such posts. Have a relaxing Sunday. :)
    Rohan Chaubey recently posted…The Most Effective Guide To Market Yourself On TwitterMy Profile

    • says

      Hey Rohan,

      Glad to have you here. This is probably the most detailed post that I have published on Tech.Cloud :)

      I have emphasized on the important things that you should do after publishing a blog post that people tend to miss out on. Re-reading is one of those things.

      Internal linking is very important as we all know. Erik’s blog is a great example of internal linking using comments. You might interpret them as ads by-mistake at times….lol

      Social media has always been a great source for content marketing, provided you use each social media platform with a strategy in mind. Regarding your query on StumbleUpon, even though it is observed that the bounce rates are high, the important thing is that your content gets noticed. More people stumbling across your content means more exposure.. So, If people like your submission, it appears more on the particular category that you have submitted it to. Continue using the service.

      You had written a good article on blog commenting and it was worth sharing :) Keep up the good work.

      I am glad that you enjoyed reading the post as much as I enjoyed writing it.
      You have a great Sunday evening as well :)
      Arpit Roy recently posted…Review: Sony MDR-XB950BT “Extra Bass” HeadphoneMy Profile

  5. says

    Hi Arpit,

    Informative post indeed :)

    Yes, all of these are very much required to be done – a must for bloggers, once your post is published, as the magic lies after it rolls!

    You must read your post and check it for grammar and other minor edits. Google too prefers error free posts, and so do your readers. Yes, interlinking your older posts helps, and even external links, though only to relevant and related sites.

    I use Google shortner too, though I wonder whether these URL shortener’s are clicked more, or the complete URLs of the posts, as many versions about either of the cases ones read online. I guess when people see a complete URL of a post, they know there is no sale, aff, or any fishy kind of link, so it’s easily clicked. While others still would click the short URL.

    Social media sharing is a must, and I prefer sharing on all of the mentioned places manually as well. That’s because you need to make them all different than having the automatic softwares to publish the same posts on all the social media places, which I don’t like myself.

    I am glad you mentioned about the ping services and wrote about these. However, I wonder which ones really work, or should we add more to the list as that can be done, and many bloggers have their own lists. I guess going by what WP suggests would be better. :)

    Oh yes…nothing works better than comments, and I am glad you mentioned forums, and our ABC – thanks! It rocks, doesn’t it? :)

    Replying to comments is essential and it’s one way of talking to the person who commented on your posts too. Yes, thank them as well. Glad to see Rohan’s post mentioned about commenting too. Newsletters or email notifications help, and that’s why you need subscribers, though even the ones who are on your RSS feed receive your updates and would head right over.

    Thanks for the PDF as well and sharing this with us. Good to see our Ahaians in full force here too. Have a nice week ahead :)
    Harleena Singh recently posted…How To Better A Relationship With AnyoneMy Profile

    • says

      Hi Harleena,

      Loved reading your comment as always :)

      You are right about Google’s preference for error free posts. You should make sure that your content is devoid of any grammatical mistakes. Nice point mentioned about external links going to relevant sites.

      URL shorteners can be helpful if the blog post URL is really long. Shortening the URL makes it convenient to share on social media sites, especially Twitter. Some people may be reluctant to click the shortened URL’s, however if you are sharing genuine content, I don’t see a problem with it. It also helps in analytics.

      Pinging services are a great way to notify various blog directories about a new post. But such services should be used wisely as frequent pinging may harm your blog. I will write a detailed post on the pinging services soon :)

      ABC definitely rocks Harleena, everyone will agree with me on this I believe :)

      We all know how important it is to interact with our readers. Rohan wrote a nice article on this topic and I happily linked to it.

      Glad that you found the PDF for ‘content marketing checklist’ useful :)

      Thanks for taking the time to read the article and finding it share worthy. Have a great week ahead !
      Arpit Roy recently posted…How to Change Font in Google ChromeMy Profile

  6. says

    Hi Arpit,
    just landed here from Aha-Now community.

    Great post you have written here!

    I think proofreading is one of the most omitted duties of every blogger.
    After writing a post, we want to see it published right away! :)

    As per marketing your post, I’d suggest also blogging communities.
    They are great to market your content and get to know new people within your niche.

    Informative points.
    Thanks for sharing!

    By the way, great to see you are using Genesis Theme at your blog.
    Erik recently posted…7 New Social Networks You Don’t Know YetMy Profile

    • says

      Hi Erik,

      Thanks for the kind words :)

      Yes, we do hurry up and hit the ‘Publish’ button after writing a post all the time. But, we should really re-read it again to make sure that it is perfect :)

      Blogging communities not only help you in content marketing, you interact with awesome people and learn a lot from them. It’s a great way to find new people in your niche as you mentioned.

      Genesis is awesome, right! I know you like Genesis as you use it on your blogs as well :)

      Thanks for stopping by. Have a great week ahead !
      Arpit Roy recently posted…How To Integrate Mailchimp With Genesis eNews Extended PluginMy Profile

  7. says

    Hi Arpit,
    I landed here from the Aha!NOW community and liked your post.
    Yeah you are right there is hell loads of work to be done once you have published a post. Its like half war won and half to be done.
    Getting an all set newsletter is what you have to do. Promoting is also very important. In fact I have a folder of bookmarks where I have stores the final submission page of bookmarking sites. I just open up each in a tab and then add the same meta info and publish it to the social sharing sites.. :)
    Thanks for the post
    Swadhin Agrawal recently posted…Blogging strategies and SEO tips I wish mom told me.My Profile

    • says

      Hi Swadhin,

      Glad to have you here.

      We do have a lot of work to do after publishing a post. At times I feel that there is actually a lot more work involved after posting as compared to writing!

      I love the idea of bookmarking the submission pages of sites to promote your content. It is not only easier, it saves you a lot of time as well. Probably you can share a list of such sites with our readers as well :)

      Thanks for stopping by.
      Arpit Roy recently posted…How To Automatically Upgrade to Windows 10 from Windows 7 & Windows 8My Profile

  8. says

    Hi Arpit,

    Nice information here. I’m glad you came see me so I’ve got to know of you :)

    Reading posts once they are published! Great idea, I’ve done that many times, and even if I don’t do that I read my post for the last time on the preview screen as it gives a different perspective than reading it from your dashboard.

    Now, linking newer posts to older ones, that’s a genius idea and one that I don’t think crossed my mind. So simple, yet so powerful! Thanks for the tips.

    I’ve got to investigate how Reddit works, really. I’ve used Reddit for years, but not the right way for sure, but I understand that there are great potentials there.

    Great tips. thanks for that!
    Sylviane Nuccio recently posted…Should You Have A Pop-up Opting Form On Your Blog?My Profile

  9. says

    Hi Arpit,

    Excellent checklist. You know, it never ceases to amaze me to find so many people who never do internal linking. It is interesting that I even wrote about it and placed the post in front of people who are learning about blogging (in one of the FB groups), yet when I was checking some of their blog posts anyone hardly took it to heart.

    As far as I see it, if you do not have internal linking how do people know where to find your older posts. You may as well delete them. Internal linking keeps the older posts live for readers and search engines. The other thing that internal linking will do is that it will reduce your bounce rate.

    The other thing I would like to add is to make sure that the tags are filled out. It is also an important element but many people neglect it.

    Thank you for the checklist,
    Dita Irvine recently posted…WordPress Tutorial For Beginners – IntroductionMy Profile

    • says

      Hi Dita,

      Welcome to Tech.Cloud. I am glad that you liked the Content Marketing checklist.

      Internal linking is very important from an SEO perspective and for a good reader engagement as well. It’s great that you are using social media to educate bloggers on this, I am sure they will get to know the importance of interlinking posts sooner, rather than later.

      Relevant tags are also very important, however you should be careful not to overuse them. Thanks for stopping by and have a good weekend.
      Arpit Roy recently posted…Best Way to Scan Documents With Your Android DeviceMy Profile

  10. says

    Hi Arpit,
    Sorry to be late. Actually I read this post soon after you had published it. But forgot to comment.
    Anyway, I am here again to post something about you. You can see it on my blog soon.
    It is a superb post, I would say. And I have downloaded the PDF file already. Thank you so much Arpit.
    It is essential t re-read our content. Because at the time of writing, we feel everything we are writing is right. But after a day or two we will become aware of the errors. So as you said, it is highly recommend to proofread the articles.
    Internal linking helps us to increase page views and decrease bounce rate. It is very much helpful for the reader also. Because he/she can get additional info from that links. I am using a plugin to automatically links to my tags and categories. But I manually add post links.
    I am getting a problem with scheduled posts on WP. It says missed schedule. Don’t know what happens actually. But it is a great idea for those who go for a tour and take a rest from online.
    Oh, shortening URLs is much important? I actually don’t do that. But will do it for sure. Thank you so much for the recommendation.
    Social sharing is another significant thing. Because as a blogger we want more exposure. So by doing social sharing we get more reach and more shares also.
    I already set up automatic pinging without even knowing its importance. Thank you so much for making me aware of it.
    Comment on similar articles is a great idea. Because those who read that posts will read ours too. Because they have an interest in that topic. But sadly, this one too is not done by me. Will do soon.
    Replying to reader comments and thanking to social shares increase engagement and build relations.
    E-mail newsletters are a great place to bring constant traffic.
    Thank you so much for these tips.
    Regards,
    Rahul
    Rahul Krishnan recently posted…Bigrock 99 Domain Coupon Code; Grab this Offer NowMy Profile

    • says

      Hi Rahul,

      Thanks for coming back and leaving your wonderful comment. I read your latest post and it is awesome :)

      Why I stress on re-reading the articles is because you are 100% sure that there are no more mistakes in your post. Internal linking is a very good SEO practice and it increases reader engagement.

      Regarding your scheduling issue on WordPress, I would suggest you to check the date and time properly before scheduling. Did you give a back-dated schedule by mistake?

      Social sharing is very important as we all know and the pinging services can be really helpful in faster indexing and increasing your outreach. Blog commenting never gets old and you can meet some fantastic people along the way. If you are serious about blogging, email marketing should be on top of your list.

      I am so glad that you enjoyed the post. Thanks for sharing your insights. Have a very relaxing Sunday.
      Arpit Roy recently posted…How to Check BIOS Version Without Rebooting Your ComputerMy Profile

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